423 Exhibitors
Covering Asia, Africa, America, Europe,
popular and new tourism regions
13,310 Trade Visitors
Outbound travel agents, trade associations,
airline agencies and travel platforms, etc.
42,997 Travellers
Travel lovers from Eastern China gather at the fair
to experience and buy travel products.
¥ 64,471,200 Turnover
The volume of transaction resulted directly from sales of
travel products at the fair reaches over 60 million yuan.
Exhibition Highlights

Immersive Performance & Night Market

Creates Carnival Atmosphere

New Tourism Products Onsite

Rich Cultural and Creative Tourism,

Souvenirs, Outdoor Products, Food, etc.

B2B Matchmaking Meetings Improve
Efficiency of Business Cooperation
Previous Exhibitors (partly)
Gathering global destinations, outbound travel agents,
trade associations, travel platforms, attractions, airlines, cruises, hotels, etc.

Exhibitors cover well-known travel agencies
in Asia, Europe, Africa, Oceania, China, etc.

(The exhibitors list in no particular order)
Sucessful Cases
They are participating Shanghai World Travel Fair
Mr. Anouar CHETOUI
Chief Representative,
Tunisian National Tourist Office

We are very pleasant to participate again in SWTF, the appointments which made by our co-exhibitors and buyers were all in a great success. The various promotions by the organizer had given us full coverage during the exhibition. We will continue to cooperate with SWTF, and we wish SWTF a better success every year!
Mr. Nelson WANG
Director of the Tourist Information Centre, Republic of the Bulgaria in China

It’ s our second time exhibiting on SWTF. The organizer had been very professional and sincere, which helped us a lot during the exhibition. They are always willing to know our request, and give us great suggestions about how to participate in a more efficient way. We really appreciate their professional attitude, and wish SWTF a better future! We will definitely exhibit again next year!
Ms.Helen HUANG
Tourism Specialist, Economic and Commercial Office of Peru in Shanghai

Perú has been participated in the SWTF since 2016. In 2019, Perú exhibited in SWTF with 5 co-exhibitors and all of us are very happy with the good organization include the media promotion and the organizer service on site. We believe SWTF is a good platform for us to introduce Perú to Chinese market.
About Organizer
Shanghai World Travel Fair (SWTF) is guided by
Shanghai Municipal Administration of Culture and Tourism,
co-guided by Shanghai Hengshan (Group) Co., Ltd., VNU Exhibitions Asia Ltd,
and Italy Exhibition Group.

After 16 years’development, Shanghai World Travel Fair (SWTF)
has become an influential and well-known tourism fair in East China,
with each year witnessing a gathering of around 1,325 exhibitors from home and abroad
and about 96,352 people who work in or have the enthusiasm for the tourism industry.