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VNU Exhibitions Asia

Since 1917, VNU Exhibitions Europe, affiliated to Royal Dutch Jaarbeurs has started to organize trade fairs in Europe, dating back to almost a century. It offers its customers various activities and solutions, aimed at lead generation. It has defined the interests of its customers as‘gathering as many profitable leads as possible at the lowest possible cost’. VNU Exhibitions Europe also facilitates its customers in this process, by attracting large numbers of interested visitors to its (online) trade shows.

The history of VNU Exhibition Asia organizing trade fairs in China can be traced back to 1993, when China's exhibition industry started to take off. It was one of the earliest joint venture exhibition companies in the country. Currently the company has offices in Shanghai, Beijing and Guangzhou, hosting more than 20 exhibitions and conferences each year.

The company is a member of Union of International Fairs (UFI), and "Level A Qualification Unit" of Shanghai Conference and Exhibition Association.


Shanghai International Conference Management Organization


Shanghai International Conference Management Organization (hereinafter referred to as “SICMO”) was established in August 1984 as a directly affiliated undertaking institution of Shanghai Municipal Tourism Administration. Formerly known as “Shanghai Tourism Promotion Center”, it aims to help Shanghai Municipal Tourism Administration get engaged in tourism promotion. In December 2003, it was renamed “Shanghai International Conference Management Organization” and has been dedicated to urban MICE promotion and urban tourism publicity.

In order to better promote Shanghai’s MICE and provide better market guidance service, SICMO works with various exhibition venues, domestic and international airlines, domestic and foreign-funded hotels, tourism enterprises, educational institutions, industry associations, multinational corporations and other industry institutions to integrate various tourism resources in Shanghai, and has established three major functional service platforms of publicity and promotion platform, MICE professional information service platform and market guidance platform.

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