17th Shanghai World Travel Fair
20-22 August , 2021
Shanghai New International Expo Center

2021 New Direction, New Model Embracing for a new life


For the past 16 years, Shanghai World Travel Fair (SWTF) has stood beside tourism colleagues and enthusiasts, witnessing the ebb and flow of the travel industry. Affected by the worldwide pandemic, the tourism industry was struck hard in 2020. As an influential resource and procurement travel fair for East Asia, SWTF will try its best to help the travel industry recover and revitalize.


What are the changes of SWTF 2021?

Meet 220,000+ visitors
Linking young groups with diverse consumption
As the venue changed to Shanghai New International Expo Centre
in Pudong District, SWTF will be held together with Pet Fair Asia concurrently, as an effort to appeal to a mainstream consumer group aged between 25-65.

With the Commonality of "Love Pets, Love Travel, Love Trendy",
it is the best time for tourism resources to brand, increase sales,
and expand business opportunities.

Immersive performances from all over the world

Exotic performance will be brought from around the world to before people's eyes. As the performers interact with visitors, the merry and lively atmosphere will arouse a wave of excitement and heat.


Night show carnival, activate consumption desire

SWTF 2021's night show will offer a blend of special food, souvenirs, cultural tourism and cultural innovation, tourism-related products and folk-custom performances etc., striving to create an unforgettable night carnival party for exhibitors and visitors alike.

Create a top direct purchasing platform in China
"Direct purchasing platform" is a direct acquisition platform for domestic and foreign exhibitors to directly face consumers.

The platform will offer the visitors more visualized and clear choices combining display, performance, products and discount. It will be an attempt to further explore cultural and tourism product resources in farther regions, optimize experience and purchase process of special cultural and tourism products at township and county level, and offer tourism lovers cost-effective tourism products!

SWTF must-go lists, A testament to the resurgence of leisure tourism!
SWTF 2021 creates must-go list for cruise ships, RVs,
hot springs, hotels, homestays, resorts, etc.,
aiming to release information on food,
drink and entertainment resources for visitors,
and also provide diversified publicity methods for exhibitors.
Each listed business selects products
will be revealed in the list.

Shanghai World Travel Fair 2021

Range of Exhibitors(not limitied belows)